1/ Strategic & Commercial Planning

Develop and execute annual and monthly commercial plans including:

Assortment Planning

Sales Target Setting & Forecasting

Pricing & Promotion Strategy (both price-related and non-price-related)

JBP Planning with platforms and e-distributors

2/ Platform & Channel Management

Oversee and optimize operations across major platforms: Shopee, Lazada, Tiki, TikTok Shop and others

Strategize:

Product Listings and enrichment

Platform tools and algorithms (search, ranking, ads)

Traffic strategies (on-site & off-site)

Promotion budget monthly

Shop-in-Shop (SIS) presence and performance

3/ Campaign & Merchandising Management

End-to-end management of campaigns:

Campaign planning, follow up for execution and post-evaluation

Develop content marketing, merchandising fundamentals, and shopper engagement tactics

Ensure onsite visibility, align with promotional calendars/checklists, and troubleshoot bugs/system errors

4/ Data & Performance Analytics

Track and analyze KPI performance, campaign ROI, and onsite behavior

Conduct P&L tracking and monitor the value chain to improve profitability and efficiency

Provide weekly and monthly performance reports with key takeaways and actionable insights

5/ Operational Management

Forecast stock, manage inventory levels and ensure product availability across platforms

Prepare detailed weekly and monthly operational performance updates

Ensure platform standards and compliance are met (pricing, logistics, policies)

Shopper Engagement & Ecosystem Growth

Lead in-house livestream strategy to support product launches, awareness, and conversion

Contribute to the growth of the company-owned e-commerce ecosystem

Cross-functional (XFN) Collaboration

Collaborate across internal teams: Marketing, Trade Marketing, Finance, Legal, Accounting, and Supply Chain

Work closely with external partners (agencies, platforms, vendors) as guided by the E-Commerce Head

Own strong experience of Ecommerce in FMCG industry at the Senior Assistant Manager or Manager position.

Have sound understanding of Ecommerce platforms.

Have good interpersonal skills, analysis skills, and moderator skills.

Excellent in handling multitasks, great ability to work under high pressure.

Possess a high level of attention to detail, including a proven ability to manage multiple competing priorities simultaneously.

Own entrepreneur mindset and teamwork.