Main responsibilities:
To promote minimally invasive treatments and diagnostics with our products, we aim to create and deliver unique value to our customers.
Our goal is to enhance customer quality of life and satisfaction through our solutions by understanding their needs and opportunities for improvement. We will achieve this by implementing the following key actions:
• Develop marketing strategies and tactics to achieve both long-term and short-term goals, including sales targets for assigned product disciplines.
• Collaborate with internal and external stakeholders to execute these strategies and tactics effectively.
• Regularly review and report on sales achievements and marketing activities to propose improvements and further achieve our goals.
1. Goal achievement
• Set individual KPIs/KGIs through My Performance and develop action plans to achieve them.
2. Marketing Strategy
• Create action plans with challenging yet achievable sales targets based on strategies developed with Department Manager (DM)/ General Manager (GM).
• Propose sales and profit targets with appropriate KPIs/KGIs for all products to the DM/GM in the assigned segment.
• Monitor the progress of marketing actions and sales results.
• Review results and develop tactics to address issues and achieve targets.
• Strengthen relationships with customers to gather valuable information and organize collaborative events.
• Maintain close communication among team members, including those from other departments, to understand their needs and collaboratively resolve issues.
3. Market visualization & Analysis
• Update market information in the assigned segment and report the results to the DM.
• Conduct on-site activities with clinical applications and FSEs to understand customer demands, needs, and opportunities, and to support and train distributors.
• Analyze market data, seeking advice from the Department Manager in the assigned segment. Identify bottlenecks and formulate hypotheses to create effective marketing plans.
4. New Product Launch
• Communicate with the PIC of the assigned segment in global and regional headquarter to obtain product information and understand their marketing plans.
• Create and propose product launch plans to the DM and present them to GM.
• Propose investment plans including demo assets, to the DM.
5. External Communication
• Submit monthly and quarterly reports to the DM, including sales forecasts and VOC.
• Hold business meeting with 3rd party vendors based on requirement.
• Maintain daily communication with colleagues and other subsidiaries to gather valuable information.
• Attend periodic regional meetings and report on the business environment and progress to share our business situation and customer feedback with regional headquarter.
6. Event Planning/ Market development
• Plan and implement effective promotional events based on the action plan.
• Prepare promotional materials for our products with support from related departments including 3rd party vendors.
• Monitor each event budget to avoid exceeding it and maximize ROI.
• Support Medical Scientific Affairs activities based on requirement.
7. Clinical App / Service / RA / SCM support
• Collaborate with each PIC for smooth and productive actions.
• Share product information with the corresponding PIC regarding new products, FSCA, etc.
8. Others
• Perform other tasks assigned by the DM or/and GM.
• Bachelor’s degree and above
• In depth knowledge of marketing
• In depth knowledge of medical device market (preferrable Endoscopy or/and Laparoscopy);
• More than 3 years of experience of medical device marketing is preferred.
• Language: excellent in English and Japanese preferred
• Skills: PDCA skills; Time management skill; Communication skill; Teamwork skills, Strong communication and interpersonal skills, Analytical and logical thinking abilities.
• Characteristics: Time Management; Negotiation Skills, Conflict Resolution, Self-Motivation, Adaptability
• Other requirement: Based in HCM but frequently engaged in business trips to other areas (more than 2 times a month)
