We are looking for a skilled, data-driven Social Media Specialist with expertise in Paid Ads to manage and optimize campaigns across platforms like Facebook, Instagram, Google, TikTok, and Telegram. This role focuses on driving traffic, increasing conversions, and growing our online presence.

Key Responsibilities:

• Develop & Execute Paid Campaigns: Create, manage, and optimize ads on various platforms to meet brand goals.

• Budget Management: Allocate and oversee advertising budgets to maximize ROI.

• Campaign Monitoring & Optimization: Analyze performance, adjust strategies, and improve bidding, targeting, and creatives.

• Audience Targeting: Refine audience segmentation using demographic and behavioral data.

• Content Collaboration: Work with creative teams to develop compelling ad content.

• A/B Testing: Test and optimize ad creatives, copy, and targeting for better performance.

• Performance Reporting: Track key metrics (CPC, CTR, ROI) and provide actionable insights.

• Ad Platform Expertise: Stay updated on the latest social media advertising trends.

• Cross-functional Collaboration: Collaborate with marketing and sales teams to maintain consistency across digital channels.

• 2-3 years of experience managing paid ads across platforms.

• Expertise in Facebook Ads Manager, Google Ads, TikTok Ads, etc.

• Strong analytical skills and data-driven decision-making.

• Proficiency in A/B testing and optimization techniques.

• Excellent communication skills.

• Familiarity with Google Analytics, tracking pixels, and UTM parameters.

• Attention to detail and the ability to manage multiple campaigns.