Campaign Execution and Optimization:
- Execute and continuously optimize campaigns across owned marketing channels, including creating landing pages, push notifications, merchandising, newsletters, banners, and other placements across various platforms (in-app, Mobile Web, Website).
- Develop content direction and promotional briefs aligned with business objectives, adhering to the marketing calendar. Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
- Understand Travel Activities products and business context, research competitors and market demand, and gain insights into customer behavior to optimize owned media marketing activities and enhance campaign attractiveness.
- Manage promo mechanisms, including creating coupons, brainstorming discount schemes, testing coupons to prevent abuse, managing coupon quotas, and monitoring budget absorption.
Project management & Coordination:
- Collaborate with multiple stakeholders (Designers, Customer Service, Market Partner, Growth Marketing, Partnership, Central Platform, Product) to deliver campaign activities on time with zero errors, optimize traffic and conversion to product, and ensure efficient end-to-end execution processes in owned media marketing channels.
- Coordinate with outreach marketing channels, including Performance Marketing, Social Media, and Influencers, to increase traffic and optimize campaign conversion rates.
- Bachelor's Degree required, open for fresher (able to work full-time)
- Min. 0-2 years of similar experiences, exp in doing campaign management is a plus point
- Detailed-oriented, good project management
- Good communication and interpersonal skills
- Meticulous, structured, and excellent at executing things with accuracy
- Comfortable with data and good analytical thinking
- Candidates with a background in FMCG, technology, tourism, or related fields are preferred.
- Type of person that can cope and perform well-provided checklist/items in hands to be closed or implemented
